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Exploring direct marketing / Lisa O'Malley, Maurice Patterson, Martin Evans.

By: Contributor(s): Material type: TextTextPublication details: London : International Thomson Business, 1998.Edition: 1st edDescription: 25 cmISBN:
  • 9781861524027 (pbk.) :
  • 1861524021
Subject(s): DDC classification:
  • 658.84 OMA
Summary: Exploring Direct Marketing is the first real UK/European text on direct marketing. It takes the student through the origins of direct and database marketing, various aspects of DM, privacy legislation and the role of DM in the Marketing Mix.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.84 OMA (Browse shelf(Opens below)) 1 Available 115521

Includes bibliographical references and indexes.

Exploring Direct Marketing is the first real UK/European text on direct marketing. It takes the student through the origins of direct and database marketing, various aspects of DM, privacy legislation and the role of DM in the Marketing Mix.

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