Market segmentation [electronic resource] : how to do it and how to profit from it / Malcolm McDonald and Ian Dunbar.
Material type:
TextPublication details: Chichester : John Wiley & Sons, Ltd., 2012.Edition: Rev. 4th edDescription: xxi, 490 p. : illSubject(s): Genre/Form: LOC classification: - HF5415.127 .M33 2012
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.