Relationship fundraising : a donor-based approach to the business of raising money / Ken Burnett ; foreword by Jennie Thompson.
Material type: TextPublication details: San Francisco, CA : Jossey-Bass, [2002]Edition: Second editionDescription: xxxiv, 350 pages ; 24 cmISBN:- 9780787960896 (hbk.) :
- 0787960896 :
- 658.15224 BUR
- HG177 .B874 2002
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.15224 BUR (Browse shelf(Opens below)) | 1 | Available | 121168 |
Previous edition: 1992.
Includes bibliographical references and index.
1.Much more than raising money -- 2.Proud to be a fundraiser -- 3.The essence of good fundraising -- 4.The vital ingredients for success -- 5.Understanding your donors -- 6.Learning from recent research -- 7.Avoidiing common errors and pitfalls -- 8.Building better friendships through marketing -- 9.Making and keeping friends -- 10.Keeping in touch with your donors -- 11.Creative approaches to relationship building -- 12.Bequest marketing: the last great fundraising opportunity -- 13.Keeping up with change -- 14.Fundraising for the twenty-first century.