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Relationship fundraising : a donor-based approach to the business of raising money / Ken Burnett ; foreword by Jennie Thompson.

By: Material type: TextTextPublication details: San Francisco, CA : Jossey-Bass, [2002]Edition: Second editionDescription: xxxiv, 350 pages ; 24 cmISBN:
  • 9780787960896 (hbk.) :
  • 0787960896 :
Subject(s): DDC classification:
  • 658.15224 BUR
LOC classification:
  • HG177 .B874 2002
Contents:
1.Much more than raising money -- 2.Proud to be a fundraiser -- 3.The essence of good fundraising -- 4.The vital ingredients for success -- 5.Understanding your donors -- 6.Learning from recent research -- 7.Avoidiing common errors and pitfalls -- 8.Building better friendships through marketing -- 9.Making and keeping friends -- 10.Keeping in touch with your donors -- 11.Creative approaches to relationship building -- 12.Bequest marketing: the last great fundraising opportunity -- 13.Keeping up with change -- 14.Fundraising for the twenty-first century.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.15224 BUR (Browse shelf(Opens below)) 1 Available 121168

Previous edition: 1992.

Includes bibliographical references and index.

1.Much more than raising money -- 2.Proud to be a fundraiser -- 3.The essence of good fundraising -- 4.The vital ingredients for success -- 5.Understanding your donors -- 6.Learning from recent research -- 7.Avoidiing common errors and pitfalls -- 8.Building better friendships through marketing -- 9.Making and keeping friends -- 10.Keeping in touch with your donors -- 11.Creative approaches to relationship building -- 12.Bequest marketing: the last great fundraising opportunity -- 13.Keeping up with change -- 14.Fundraising for the twenty-first century.

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