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Retail marketing / Malcolm Sullivan, Dennis Adcock.

By: Contributor(s): Material type: TextTextPublication details: London : Thomson, 2002.Description: x, 350 p., [8] p. of plates : ill. (chiefly col.), plans ; 25 cmISBN:
  • 9781861526021 (pbk.) :
  • 1861526024
Subject(s): DDC classification:
  • 658.8 ADC
Partial contents:
An introduction to retail marketing -- Marketing and the retail environment in the twenty-first century -- Shopping behaviour -- Key marketing factors in retailing -- Retail location -- Retail image, positioning and reputation -- Store design -- The retail assortment -- Retail pricing -- Retail promotion -- Customer service as satisfaction and as competitive advantage in retaling -- Customer loyalty and related issues -- Customer care and handling complaints -- Retail demand management -- Strategic aspects of retailing -- Online retail marketing.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.8 ADC (Browse shelf(Opens below)) 1 Available 00210877

Includes bibliographical references and index.

An introduction to retail marketing -- Marketing and the retail environment in the twenty-first century -- Shopping behaviour -- Key marketing factors in retailing -- Retail location -- Retail image, positioning and reputation -- Store design -- The retail assortment -- Retail pricing -- Retail promotion -- Customer service as satisfaction and as competitive advantage in retaling -- Customer loyalty and related issues -- Customer care and handling complaints -- Retail demand management -- Strategic aspects of retailing -- Online retail marketing.

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