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Marketing research. by
Edition: 8th ed. / David A. Aaker.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: New York ; Chichester : Wiley, 2003
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 AAK.
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Marketing research. / David A. Aaker, V. Kumar, George S. Day. by
Edition: 10th ed.
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Publication details: Hoboken, N.J. : Chichester : Wiley ; John Wiley [distributor], 2009
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone General Lending 658.83 AAK.
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