Foundation marketing / Liz Hill & Terry O'Sullivan.
Material type: TextSeries: Modular texts in business and economics | Modular texts in business and economicsPublication details: Harlow : Financial Times Prentice Hall, 2004.Edition: 3rd edDescription: xiii, 485 p. : ill. ; 25 cmISBN:- 9780273655329 (pbk.) :
- 0273655329(pbk.)
- Marketing [Other title]
- 658.8 HIL
- HF5415 .H5166 2004
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HIL (Browse shelf(Opens below)) | 1 | Available | 00210904 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HIL (Browse shelf(Opens below)) | 1 | Available | 00210876 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HIL (Browse shelf(Opens below)) | 1 | Available | 208301 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HIL (Browse shelf(Opens below)) | 1 | Available | 208302 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HIL (Browse shelf(Opens below)) | 1 | Available | 203553 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HIL (Browse shelf(Opens below)) | 1 | Available | 121486 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 HIL (Browse shelf(Opens below)) | 1 | Available | 122843 |
Previous ed.: published as Marketing. London: Longman, 1999.
Previous ed.: published as Marketing. Harlow : Longman, 1999.
Includes index.
Includes bibliographical references and index.
1.Introduction to marketing -- 2.Marketing in the real world -- 3.The marketing environment -- 4.Buyer behaviour -- 5.Marketing research -- 6.Target marketing -- 7.Product -- 8.New product development -- 9.Price -- 10.Distribution -- 11.Promotion - introduction, advertising, and direct marketing -- 12.Promotion -- selling, sales promtion and public relations -- 13.International marketing -- 15.Strategic marketing management -- planning, organisation and control.
This concise introduction to marketing includes activities, cases and questions and covers the Internet and marketing information systems. It also includes material on ethics and relationship marketing.