International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov.
Material type: TextPublication details: Harlow : Financial Times Prentice Hall, 2005.Edition: 5th edDescription: xxii, 666 p. : col. ill. ; 27 cmISBN:- 9780273686347 (pbk.) :
- 0273686348
- 658.84 ALB
- HF1416 .A38 2005
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.84 ALB (Browse shelf(Opens below)) | 1 | Available | 204111 |
Previous ed.: 2002.
Includes bibliographical references and index.
1.International marketing and exporting -- 2.Bases of international marketing -- 3.The international environment -- 4.Export market selection: definition and strategies -- 5.Information for international market(ing) decisions -- 6.Market entry strategies -- 7.Export entry modes -- 8.Nonexport entry modes -- 9.Product decisons -- 10.Pricing decisions -- 11.Financing and methods of payment -- 12.Promotion and marketing communication -- 13.The export order and physical distribution -- 14.Organization of international marketing activities.
The fifth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.