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International marketing and export management / Gerald Albaum, Edwin Duerr, Jesper Strandskov.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Financial Times Prentice Hall, 2005.Edition: 5th edDescription: xxii, 666 p. : col. ill. ; 27 cmISBN:
  • 9780273686347 (pbk.) :
  • 0273686348
Subject(s): DDC classification:
  • 658.84 ALB
LOC classification:
  • HF1416 .A38 2005
Contents:
1.International marketing and exporting -- 2.Bases of international marketing -- 3.The international environment -- 4.Export market selection: definition and strategies -- 5.Information for international market(ing) decisions -- 6.Market entry strategies -- 7.Export entry modes -- 8.Nonexport entry modes -- 9.Product decisons -- 10.Pricing decisions -- 11.Financing and methods of payment -- 12.Promotion and marketing communication -- 13.The export order and physical distribution -- 14.Organization of international marketing activities.
Summary: The fifth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.84 ALB (Browse shelf(Opens below)) 1 Available 204111

Previous ed.: 2002.

Includes bibliographical references and index.

1.International marketing and exporting -- 2.Bases of international marketing -- 3.The international environment -- 4.Export market selection: definition and strategies -- 5.Information for international market(ing) decisions -- 6.Market entry strategies -- 7.Export entry modes -- 8.Nonexport entry modes -- 9.Product decisons -- 10.Pricing decisions -- 11.Financing and methods of payment -- 12.Promotion and marketing communication -- 13.The export order and physical distribution -- 14.Organization of international marketing activities.

The fifth edition of this text continues to provide coverage of the closely related subjects of marketing and export management, giving students and practitioners alike a realistic picture of marketing strategies in the international arena.

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