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Fundamentals of writing for marketing and public relations [electronic resource] : a step-by-step guide for quick and effective results / Janet Mizrahi. by Series: Corporate communication collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 2 BEP
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Communication in responsible business [electronic resource] : strategies, concepts, and cases / Roger N. Conaway and Oliver Laasch. by Series: 2012 digital library | Corporate communication collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Applying scientific reasoning to the field of marketing [electronic resource] : make better decisions / Terry Grapentine. by Series: 2012 digital library | Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Consumer cosmopolitanism in the age of globalization [electronic resource] / editor, Melvin Prince. by Series: 2012 digital library | Consumer behavior collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Burma : business and investment opportunities in emerging Myanmar / Balbir B. Bhasin. [electronic resource] by Series: 2014 digital library | International business collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Basics of branding : a practical guide for managers / Jay Gronlund. [electronic resource] by Series: 2013 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing strategy for small- to medium-sized manufacturers [electronic resource] : a practical guide for generating growth, profit, and sales / Charles E. France. by Series: 2013 digital library | Marketing strategy collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Dynamic customer strategy : today's CRM / John F. Tanner, Jr. [electronic resource] by Series: 2014 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Customers inside, customers outside : designing and succeeding with enterprise customer-centricity concepts, practices, and applications / Michael W. Lowenstein. [electronic resource] by Series: 2013 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Developing successful marketing strategies / Gary W. Randazzo. [electronic resource] by Series: Marketing strategy collection | 2014 digital library
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing and management models : a guide to understanding and using business models / Helen Strong. [electronic resource] by Series: 2014 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Effective advertising strategies for your business / Cong Li. [electronic resource] by Series: 2014 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Surprise! : The secret to customer loyalty in the service sector / Vincent P. Magnini. [electronic resource] by Series: 2014 digital library | Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Other title:
  • Secret to customer loyalty in the service sector.
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Fashion marketing : influencing consumer choice and loyalty with fashion products / Caroline Le Bon. [electronic resource] by Series: 2014 digital library | Consumer behavior collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Doing business in emerging markets : roadmap for success / Marcus Goncalves, José Alves, and Rajabahadur V. Arcot. [electronic resource] by Series: 2014 digital library | Economics collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social media branding for small business : the 5-sources model : a manifesto for your branding revolution / Robert Davis. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A beginner's guide to mobile marketing / Molly Garris and Karen Mishra. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social content marketing for entrepreneurs / Jim Barry. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Sales promotion decision making : concepts, principles, and practice / Steve Ogden-Barnes and Stella Minahan. [electronic resource] by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
This note's for you : popular music + advertising = marketing excellence / David Allan. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Digital marketing management : a handbook for the current (or future) CEO / Debra Zahay. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing your value : 9 steps to navigate your career / Michael Edmondson. [electronic resource] by Series: Human resource management and organizational behavior collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Store design and visual merchandising : creating store space that encourages buying / Claus Ebster and Marion Garaus. [electronic resource] by Series: Consumer behavior collection
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Corporate branding in Facebook fan pages : ideas for improving your brand value / Eliane Pereira Zamith Brito, Maria Carolina Zanette, Carla Caires Abdalla, Mateus Ferreira, Ricardo Limongi, and Benjamin Rosenthal. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Key account management : strategies to leverage information, technology, and relationships to deliver value to large customers / Joël Le Bon, Carl A. Herman. [electronic resource] by Series: Selling and sales force management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Creating effective sales and marketing relationships / Kenneth Le Meunier-FitzHugh, Leslie Caroline Le Meunier-FitzHugh. [electronic resource] by Series: Selling and sales management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing plan templates for enhancing profits / Elizabeth Rush Kruger. [electronic resource] by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, New York : Business Expert Press, 2016Copyright date: ©2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Writing for public relations : a practical guide for professionals / Janet Mizrahi. [electronic resource] by Series: Corporate communication collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Email marketing in a digital world : the basics and beyond / Richard C. Hanna, Scott D. Swain, Jason Smith. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social media marketing : strategies in utilizing consumer-generated content / Emi Moriuchi. [electronic resource] by Series: Digital and social media marketing and advertising collection
Material type: Text Text; Format: available online remote; Literary form: Not fiction
Publisher: New York, NY : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Fostering brand community through social media / William F. Humphrey, Jr., Debra A. Laverie, and Shannon B. Rinaldo. [electronic resource] by Series: Digital and social media marketing and advertising collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Relationship marketing re-imagined : marketing's inevitable shift from exchanges to value cocreating relationships / Naresh K. Malhotra, Can Uslay, and Ahmet Bayraktar. [electronic resource] by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social media ethics made easy : how to comply with FTC guidelines / Joseph W. Barnes. [electronic resource] by Series: Giving voice to values on business ethics and corporate social responsibility collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Big data war : how to survive global big data competition / Patrick H. Park. [electronic resource] by Series: Big data and business analytics collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Smart marketing : how to dramatically grow your revenue / Ahmed Al Akber. [electronic resource] by Series: Marketing strategy collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A profile of the United States toy industry : serious fun / Christopher Byrne. [electronic resource] by Series: Industry profiles collection
Edition: Second edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2017
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The inscrutable shopper [electronic resource] : consumer resistance in retail / Stella Minahan, Sean Sands, Carla Ferraro. by Series: Consumer behavior collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher number:
  • 2 BEP
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, c2012
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A manager's guide to building a successful business [electronic resource] / Gary Randazzo. by Series: 2013 digital library | Entrepreneurship and small business management collection
Edition: 1st ed.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publication details: [New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Viral marketing and social networks / Maria Petrescu. [electronic resource] by Series: Digital and social media marketing and advertising collection | 2014 digital library
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A guide to sales management : a practitioner's view of trade sales organizations / Massimo Parravicini. [electronic resource] by Series: Selling and sales force management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
A profile of the United States toy industry : serious fun / Christopher Byrne. [electronic resource] by Series: 2013 digital library | Industry profiles collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2013
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Business applications of operations research / Bodhibrata Nag. [electronic resource] by Series: 2014 digital library | Quantitative approaches to decision making collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Management in Islamic countries : principles and practice / UmmeSalma Mujtaba Husein. [electronic resource] by Series: 2013 digital library | International business collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Global business and corporate governance : environment, structure, and challenges / John Thanopoulos. [electronic resource] by Series: 2014 digital library | International business collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Role of legal compliance in sustainable supply chains, operations, and marketing / John D. Wood. [electronic resource] by Series: 2014 digital library | Environmental and social sustainability for business advantage collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Profiting from services and solutions : what product-centric firms need to know / Valarie A. Zeithaml, Stephen W. Brown, Mary Jo Bitner, and Jim Salas. [electronic resource] by Series: Service systems and innovations in business and society collection | 2014 digital library
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2014
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Improving sales and marketing collaboration : a step-by-step guide / Avinash Malshe and Wim Biemans. [electronic resource] by Series: 2014 digital library | Selling and sales force management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Online marketing to investors : how to develop effective investor relations / Daniel Valentine. [electronic resource] by Series: Finance and financial management collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2015
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Shopper marketing : a how-to business story / Paul Barnett. [electronic resource] by Series: Consumer behavior collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Teaching ethics across the management curriculum. Volume II, Principles and applications / Kemi Ogunyemi. [electronic resource] by Series: Principles for responsible management education collection
Edition: First edition.
Material type: Text Text; Format: available online remote; Literary form: Not fiction ; Audience: Specialized;
Publisher: New York, New York (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2016
Other title:
  • Principles and applications.
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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