Global strategic management : the essentials / Heidi Vernon Wortzel, Lawrence H. Wortzel.
Material type: TextPublication details: New York ; Chichester : Wiley, c1985.Edition: 2nd edDescription: 545p. : ill. ; 24cmISBN:- 9780471617884 (pbk) :
- 0471617881 (pbk)
- 658.4012 WOR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 WOR (Browse shelf(Opens below)) | 1 | Available | 109949 |
Previous ed.: 1985 published as 'Strategic management of multinational coporations: the essentials'.
Includes index.
Addresses central issues in the management of multinational and global corporations, focusing on changes in contemporary business practice. It examines the more sophisticated tools that will be needed in marketing, production, control and research and development in order to remain competitive.