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Small business management and entrepreneurship.

By: Contributor(s): Material type: TextTextPublication details: London : Thomson, 2006.Edition: 5th ed. / David Stokes, Nicholas WilsonDescription: xxiii, 479 p. : ill. ; 25 cmISBN:
  • 9781844802241 (pbk.) :
  • 1844802248
Other title:
  • Small business management & entrepreneurship [Cover title]
Subject(s): DDC classification:
  • 658.022 STO
Contents:
Part 1.Understanding small business and entrepreneurship -- 1.Small business in the economy -- 2.Enterpreneurship, the entrepreneur and the owner-manager -- 3.The small business and entrepreneurial environment -- 4.Innovation and the marketplace -- 5.Information and help -- Part 2.Creating the entrepreneurial small business -- 6.Business planning -- 7.Successful small business strategies -- 8.Start-ups and franchises -- 9.Buying an existing business -- 10.Forming and protecting a business -- Part 3.Managing the entrepreneurial small business -- 11.Management of people and resources -- 12.Marketing -- 13.Money -- 14.Business exits and realizing value.
Summary: This text explores the contexts, choices and strategies facing the small business venture, including coverage of planning a new venture. It contains pedagogical features that include case material to explore the same case situation from a number of different but interrelated angles and chapter-end real world case studies.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.022 STO (Browse shelf(Opens below)) 1 Available 208803

Previous ed.: London: Continuum, 2002.

Earlier ed. published: London ; New York : Continuum, 2002, under title: Small business management.

CW828, CW838, CW908.

Includes bibliographical references and index.

Part 1.Understanding small business and entrepreneurship -- 1.Small business in the economy -- 2.Enterpreneurship, the entrepreneur and the owner-manager -- 3.The small business and entrepreneurial environment -- 4.Innovation and the marketplace -- 5.Information and help -- Part 2.Creating the entrepreneurial small business -- 6.Business planning -- 7.Successful small business strategies -- 8.Start-ups and franchises -- 9.Buying an existing business -- 10.Forming and protecting a business -- Part 3.Managing the entrepreneurial small business -- 11.Management of people and resources -- 12.Marketing -- 13.Money -- 14.Business exits and realizing value.

This text explores the contexts, choices and strategies facing the small business venture, including coverage of planning a new venture. It contains pedagogical features that include case material to explore the same case situation from a number of different but interrelated angles and chapter-end real world case studies.

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