Small business management and entrepreneurship.
Material type: TextPublication details: London : Thomson, 2006.Edition: 5th ed. / David Stokes, Nicholas WilsonDescription: xxiii, 479 p. : ill. ; 25 cmISBN:- 9781844802241 (pbk.) :
- 1844802248
- Small business management & entrepreneurship [Cover title]
- 658.022 STO
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.022 STO (Browse shelf(Opens below)) | 1 | Available | 208803 |
Previous ed.: London: Continuum, 2002.
Earlier ed. published: London ; New York : Continuum, 2002, under title: Small business management.
CW828, CW838, CW908.
Includes bibliographical references and index.
Part 1.Understanding small business and entrepreneurship -- 1.Small business in the economy -- 2.Enterpreneurship, the entrepreneur and the owner-manager -- 3.The small business and entrepreneurial environment -- 4.Innovation and the marketplace -- 5.Information and help -- Part 2.Creating the entrepreneurial small business -- 6.Business planning -- 7.Successful small business strategies -- 8.Start-ups and franchises -- 9.Buying an existing business -- 10.Forming and protecting a business -- Part 3.Managing the entrepreneurial small business -- 11.Management of people and resources -- 12.Marketing -- 13.Money -- 14.Business exits and realizing value.
This text explores the contexts, choices and strategies facing the small business venture, including coverage of planning a new venture. It contains pedagogical features that include case material to explore the same case situation from a number of different but interrelated angles and chapter-end real world case studies.