International business : the challenges of globalization / John J. Wild, Kenneth L. Wild, Jerry C.Y. Han.

By:

Wild, John J

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2006.Edition: 3rd edDescription: xxv, 500 p. : col. ill. ; 28 cmISBN:

9780131276765 (pbk.) :
013127676X (pbk.)

Subject(s):

DDC classification:

658.049 WIL

LOC classification:

HD62.4 .W586 2006

Summary: Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.

Holdings ( 1 )
Title notes ( 5 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.049 WIL (Browse shelf(Opens below))	1	Available		128486

Previous ed.: 2003.

International ed.

Previous ed.: c2003.

Includes bibliographical references and index.

Using a cross-functional integrative approach, the authors describe the role played by each business function in international business. They cite numerous examples and cases that deal with non-US companies operating outwith the US.