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Strategic market relationships : from strategy to implementation / Bill Donaldson and Tom O'Toole.

By: Contributor(s): Material type: TextTextPublication details: Chichester : John Wiley, c2007.Edition: 2nd edDescription: xiv, 269 p. : ill. ; 19 cmISBN:
  • 9780470028803 (pbk.) :
  • 0470028807
Subject(s): DDC classification:
  • 658.812 DON
LOC classification:
  • HF5415.55 .D66 2007
Contents:
Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.
Summary: This new edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.812 DON (Browse shelf(Opens below)) 1 Available 204770
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.812 DON (Browse shelf(Opens below)) 1 Available 204771

Previous ed.: 2002.

Includes bibliographical references (p. 249-262) and index.

Introduction to strategic market relationships -- Relationship-based theories -- Relationship planning and development -- Relationship types -- Networks -- Organising for relationships -- People and relationships -- Customer relationship management -- Relationship communication with a special focus on building relationships through brands and electronic relationships -- Channel relationships -- Innovation through relationships -- Relationship internationalisation -- Relationship costs and value -- Strategic market relationships : a final word.

This new edition develops the reader's understanding of the nature, relevance and importance of creating and sustaining relationships as a strategic resource. It takes a managerial perspective to the study of relationships, from strategy to implementation.

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