Advanced business communication / John M. Penrose, Robert W. Rasberry, Robert J. Myers.
Material type: TextSeries: The Kent series in business communication | The Kent series in business communicationPublication details: Boston : PWS-KENT Pub. Co., c1989.Description: xvii, 379 p. : ill. ; 24 cmISBN:- 9780534917654
- 0534917658
- 651.7 PEN
- HF5718 .P43 1989
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 651.7 PEN (Browse shelf(Opens below)) | 1 | Available | 021780 |
Includes bibliographies and index.
Part 1.Introduction to advanced business communication -- 2.Information and persuasion -- 3.Advanced visual support -- Part 2.Written communication -- 4.The process of advanced writing -- 5.Writing direct messages -- 6.Indirect messages -- 7.Writing situational messages -- 8.The planning and writing of persuasive proposals -- 9.Report writing: formal documents -- Part 3.Oral communication -- 10.The business presentation -- 11.Meeting management -- 12.Media interviews -- Part 4.Reporting case analyses -- 13.Analyzing a case and writing a case report -- 14.Discussing and presenting a case study -- Part 5.Job search strategies -- 15.Reþsumeþs and employment letters -- 16.The job interview.