Advertising worldwide / Marieke de Mooij.

By:

Mooij, Marieke K. de, 1943-

Material type: Text

TextPublication details: New York ; London : Prentice Hall, 1994.Edition: 2nd edDescription: xxii,570pISBN:

9780132885980 (pbk) :
0132885980 (pbk) :

Subject(s):

DDC classification:

659.1 MOO

Summary: Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising.

Holdings ( 2 )
Title notes ( 2 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	659.1 MOO (Browse shelf(Opens below))	1	Available		100391
Long Loan	TUS: Midlands, Main Library Athlone General Lending	659.1 MOO (Browse shelf(Opens below))	1	Available		103904

Previous ed.: 1991.

Presenting an overview of the environment of international marketing, this text explains the circumstances which make it different from advertising in the home-country. This edition has been updated with current information on the organizational and managerial aspects of advertising.