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Geomarketing [electronic resource] : methods and strategies in special martketing / Gerard Cliquet ; [Translated by Eugene Hughes].

By: Contributor(s): Material type: TextTextLanguage: English Original language: French Series: Geographical information systems seriesPublication details: London : ISTE Ltd. ; Newport Beach, Calif. : ISTE USA, 2006.Edition: 1st edDescription: 327 p. : illUniform titles:
  • Géomarketing. English
Subject(s): Genre/Form: DDC classification:
  • 658.8/04 22
LOC classification:
  • HF5415.127 .C5513 2006
Online resources:
Contents:
pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

English translation of: Le géomarketing : méthodes et stratégies du marketing spatial published by Hermes Science/Lavoisier in 2002.

Includes bibliographical references and index.

pt. 1. Consumer behavior and geographic information -- pt. 2. Retail location and geographic information -- pt. 3. Marketing management and geographic information.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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