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In search of European excellence : the 10 key strategies of Europe's top companies / Robert Heller.

By: Material type: TextTextPublication details: London : HarperCollinsBusiness, 1997.Description: xvii, 276p. ; 25 cmISBN:
  • 9780002557856 (hbk.) :
  • 0002557851
Subject(s): DDC classification:
  • 658.0094 HEL
Summary: Drawing on a wide variety of case histories (M&S, ABB, Nokia, and Zeneca among them) Heller applies rigorous theory and many years' experience to illustrate the vital lessons companies, and their managers, must learn if they are to beat competition.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.0094 HEL (Browse shelf(Opens below)) 1 Available 110105

Includes bibliographical references and index.

Drawing on a wide variety of case histories (M&S, ABB, Nokia, and Zeneca among them) Heller applies rigorous theory and many years' experience to illustrate the vital lessons companies, and their managers, must learn if they are to beat competition.

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