Innovative marketing strategy [electronic resource] : balancing commercial goal and corporate social responsibility / eds., Kamal Gupta, V.B. Angadi, M.R. Das.
Material type:
TextPublication details: Mumbai [India] : Himalaya Pub. House, 2010.Edition: 1st edDescription: 354 p. : illSubject(s): Genre/Form: LOC classification: - HF5415.13 .I56 2010
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.