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Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig. [electronic resource]

Contributor(s): Material type: TextTextSeries: International Marketing Review ; Volume 32 Number 2Publisher: [Bradford, West Yorkshire, England] : Emerald, [2015]Copyright date: ©2015Description: 1 online resource (137 pages)ISBN:
  • 9781785600975 (e-book)
Subject(s): Genre/Form: Additional physical formats: Print version:: Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research.DDC classification:
  • 658.848 23
LOC classification:
  • HF1416 .M858 2015
Online resources:
Holdings
Item type Current library Call number Status Date due Barcode
Ebook TUS: Midlands, Main Library Athlone Online eBook (Browse shelf(Opens below)) Available

Includes bibliographical references.

Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).

Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

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