Multicultural marketplaces : new territory for international marketing and cross-cultural consumer research / guest editors, Dr Catherine Demangeot, Professor Amanda J. Broderick and Professor C. Samuel Craig. [electronic resource]
Material type: TextSeries: International Marketing Review ; Volume 32 Number 2Publisher: [Bradford, West Yorkshire, England] : Emerald, [2015]Copyright date: ©2015Description: 1 online resource (137 pages)ISBN:- 9781785600975 (e-book)
- 658.848 23
- HF1416 .M858 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
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Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references.
Description based on online resource; title from PDF cover (ebrary, viewed June 15, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.