Events management / G.A.J. Bowdin ... [et al.].
Material type: TextPublication details: Oxford : Butterworth-Heinemann, 2001.Description: xviii, 321p. : ill., forms, plans ; 25 cmISBN:- 9780750647960 (pbk.) :
- 0750647965
- 394.2068 BOW
- AS6
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 394.2068 BOW (Browse shelf(Opens below)) | 1 | Available | 118437 |
Originally published: Australia: Wiley, 1999.
Includes bibliographical references (p. 295-305) and index.
Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.