Economics of strategy / David Besanko.
Material type: TextPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2006.Edition: 4th edDescription: 640 pISBN:- 9780471679455 (hbk.) :
- 9780471679455
- 658.4012 BES
- HD30.28 .B4575 2006
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4012 BES (Browse shelf(Opens below)) | 1 | Available | 202685 |
Previous ed.: 2004.
Includes index.
Part one: Firm boundaries -- 1.The evolution of the modern firm -- 2.The horizontal boundaries of the firm: economies of scale and scope -- 3.The vertical boundaries of the firm -- 4.Organizing vertical boundaries: vertigal integration and its alternative -- 5.Diversification -- Part two: Market and competitive analysis -- 6.Competitors and competition-- 7.Strategic commitment -- 8.The dynamics of pricing rivalry -- 9.Entries and exit - 10.Industry analysis -- Part three: Strategic position and dynamics -- 11.Strategic positioning for competitive advantage -- 12.Sustaining competitive advantage -- 13.The origins of competitive advantage: innovation, evolution -- 14.Agencies and performance measurement -- Part four: internal organization -- 15.Incentives in firms -- 16.Strategies and structure -- 17.Environments, power, and culture -- 18.Strategies and the general manager.
'The Economics of Strategy' delves into the concepts involved in sound business strategy. The text begins by focusing on the boundaries of the firm and examines the competitive strategy from the perspective of industrial organization economics. It then explores strategic positioning and dynamics.