The impact of digital shopping channels on multi-channel marketing and attribution in the changing retail landscape / guest editor, Associate Professor Kiseol Yang. [electronic resource]
Material type: TextSeries: Journal of Research in Interactive Marketing ; Volume 9, Issue 2Publisher: [Bradford, England] : Emerald, 2015Copyright date: ©2015Description: 1 online resource (81 pages) : illustrations, tablesISBN:- 9781785604133 (e-book)
- 658.8342 23
- HF5415.32 .I473 2015
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references at the end of each chapters.
Description based on online resource; title from PDF cover (ebrary, viewed July 25, 2015).
Electronic reproduction. Ann Arbor, MI : ProQuest, 2016. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.