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The filter bubble : how the new personalized Web is changing what we read and how we think / Eli Pariser.

By: Material type: TextTextPublisher: New York : Penguin Books 2012Description: 294 pages ; 20 cmISBN:
  • 9780143121237 (pbk.) :
  • 0143121235
Subject(s): DDC classification:
  • 004.678 PAR
LOC classification:
  • ZA4237 .P37 2012
Contents:
1.The race for relevance -- 2.The user is the content -- 3.The Adderall society -- 5.The you loop -- 5.The public is irrelevant -- 6.Hello, world! -- 7.What you want, whether you want it or not -- 8.Escape from the city of ghettos.
Summary: In late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. In this book, Eli Pariser uncovers how this personalised web threatens to control how we consume and share information as a society.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 004.678 PAR (Browse shelf(Opens below)) 1 Available 222908

Originally published: 2011.

Includes bibliographical references and index.

1.The race for relevance -- 2.The user is the content -- 3.The Adderall society -- 5.The you loop -- 5.The public is irrelevant -- 6.Hello, world! -- 7.What you want, whether you want it or not -- 8.Escape from the city of ghettos.

In late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. In this book, Eli Pariser uncovers how this personalised web threatens to control how we consume and share information as a society.

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