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Pariser, Eli,

The filter bubble : how the new personalized Web is changing what we read and how we think / Eli Pariser. - New York : Penguin Books, 2012. - 294 pages ; 20 cm

Originally published: 2011.

Includes bibliographical references and index.

1.The race for relevance -- 2.The user is the content -- 3.The Adderall society -- 5.The you loop -- 5.The public is irrelevant -- 6.Hello, world! -- 7.What you want, whether you want it or not -- 8.Escape from the city of ghettos.

In late 2009, Google began customizing search results for each user. Instead of giving you the most broadly popular result, Google now tries to predict what you are most likely to click on. In this book, Eli Pariser uncovers how this personalised web threatens to control how we consume and share information as a society.

ISBN: 9780143121237 (pbk.) : No price 0143121235

Subjects--Topical Terms:
Invisible Web.
Internet--Censorship
Web search engines.
Target marketing.
Selective dissemination of information.
Infomediaries--Influence
Online information services industry--Political activity
Computers and IT.

LC Class. No.: ZA4237 / .P37 2012

Dewey Class. No.: 004.678 PAR