Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou.
Material type: TextPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2009.Description: 296 pISBN:- 9780470746226 (hbk.) :
- 9780470746226 (Cloth)
- 658.4083 HES
- HF5415.32 .H475 2009
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.4083 HES (Browse shelf(Opens below)) | 1 | Available | 00213139 |
Includes bibliographical references and index.
Introduction - Idiots and Infants. Chapter 1 An Irrational Animal. 1.1 The Sneetches and Other Parables. 1.2 A Rose by Any Other Name. 1.3 \'Tis the Season for Extraordinary Mass Acquisition. Chapter 2 The Necessary Lie. 2.1 What is Marketing? 2.2 A Brief History of Shouting - Part 1. 2.3 A Brief History of Shouting - Part 2. 2.4 Omnipotent Slaves. Chapter 3 You Can\'t Handle the Truth. 3.1 Keep It Simple, Stupid. 3.2 An Extraordinary Addiction. 3.3 The Tuna that won\'t Turn Pink in the Can. Chapter 4 Guilt is the New Fear. 4.1 The Pet Goat, and Other Frightening Stories. 4.2 Culpability Killed the Cat. 4.3 The Big Green Button. Chapter 5 Shades of Green. 5.1 A Sweet Truth, or, A-Till-a the Un-healthy. 5.2 A Token of Appreciation. 5.3 The Arabian Babbler and Bob Dylan. Chapter 6 Reparations. 6.1 Ask not ... 6.2 It\'s OK to be Bad. 6.3 What Now? Index.
Talking to leading marketers and advertising agency heads, politicians and consumers, doctors and historians, this book explores the pivotal role played by the green phenomenon within that journey. Going further, it asks how companies, politicians and individuals will react to this emerging change.