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Guilt trip : from fear to guilt on the green bandwagon / Alex Hesz and Bambos Neophytou.

By: Contributor(s): Material type: TextTextPublication details: Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], 2009.Description: 296 pISBN:
  • 9780470746226 (hbk.) :
  • 9780470746226 (Cloth)
Subject(s): DDC classification:
  • 658.4083 HES
LOC classification:
  • HF5415.32 .H475 2009
Contents:
Introduction - Idiots and Infants. Chapter 1 An Irrational Animal. 1.1 The Sneetches and Other Parables. 1.2 A Rose by Any Other Name. 1.3 \'Tis the Season for Extraordinary Mass Acquisition. Chapter 2 The Necessary Lie. 2.1 What is Marketing? 2.2 A Brief History of Shouting - Part 1. 2.3 A Brief History of Shouting - Part 2. 2.4 Omnipotent Slaves. Chapter 3 You Can\'t Handle the Truth. 3.1 Keep It Simple, Stupid. 3.2 An Extraordinary Addiction. 3.3 The Tuna that won\'t Turn Pink in the Can. Chapter 4 Guilt is the New Fear. 4.1 The Pet Goat, and Other Frightening Stories. 4.2 Culpability Killed the Cat. 4.3 The Big Green Button. Chapter 5 Shades of Green. 5.1 A Sweet Truth, or, A-Till-a the Un-healthy. 5.2 A Token of Appreciation. 5.3 The Arabian Babbler and Bob Dylan. Chapter 6 Reparations. 6.1 Ask not ... 6.2 It\'s OK to be Bad. 6.3 What Now? Index.
Summary: Talking to leading marketers and advertising agency heads, politicians and consumers, doctors and historians, this book explores the pivotal role played by the green phenomenon within that journey. Going further, it asks how companies, politicians and individuals will react to this emerging change.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4083 HES (Browse shelf(Opens below)) 1 Available 00213139

Includes bibliographical references and index.

Introduction - Idiots and Infants. Chapter 1 An Irrational Animal. 1.1 The Sneetches and Other Parables. 1.2 A Rose by Any Other Name. 1.3 \'Tis the Season for Extraordinary Mass Acquisition. Chapter 2 The Necessary Lie. 2.1 What is Marketing? 2.2 A Brief History of Shouting - Part 1. 2.3 A Brief History of Shouting - Part 2. 2.4 Omnipotent Slaves. Chapter 3 You Can\'t Handle the Truth. 3.1 Keep It Simple, Stupid. 3.2 An Extraordinary Addiction. 3.3 The Tuna that won\'t Turn Pink in the Can. Chapter 4 Guilt is the New Fear. 4.1 The Pet Goat, and Other Frightening Stories. 4.2 Culpability Killed the Cat. 4.3 The Big Green Button. Chapter 5 Shades of Green. 5.1 A Sweet Truth, or, A-Till-a the Un-healthy. 5.2 A Token of Appreciation. 5.3 The Arabian Babbler and Bob Dylan. Chapter 6 Reparations. 6.1 Ask not ... 6.2 It\'s OK to be Bad. 6.3 What Now? Index.

Talking to leading marketers and advertising agency heads, politicians and consumers, doctors and historians, this book explores the pivotal role played by the green phenomenon within that journey. Going further, it asks how companies, politicians and individuals will react to this emerging change.

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