Vulcans, earthlings and marketing ROI [electronic resource] : getting finance, marketing and advertising onto the same planet / David Rutherford and Jonathan Knowles.
Material type:
TextPublication details: Waterloo, Ont. : Wilfrid Laurier University Press, c2008.Description: xvi, 155 p. : illSubject(s): Genre/Form: LOC classification: - HF5415 .R87 2007
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Co-published by the Institute of Communication Agencies.
Includes bibliographical references (p. 135-137) and index.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.