gogo
Amazon cover image
Image from Amazon.com

Strategic sport marketing / Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine.

By: Material type: TextTextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2022Edition: 5th editionDescription: ix, 307 pagesContent type:
Media type:
Carrier type:
ISBN:
  • 9781032219097
  • 1032219092
  • 9781760878801
  • 1760878804
Subject(s): DDC classification:
  • 796.0688 KAR
Contents:
Part I.Introduction 1.Introduction to sport marketing Part II.Identification of sport marketing opportunities 2.The strategic sport-marketing planning process 3.Understanding sport consumers 4.Sport market research and strategy Part II.Strategy determination 4.Sports brands and products Part III.Strategy determination 5.Sports brands and products 6.Sport and pricing strategies 7.The sport place 8.Sport and media distribution 9.Sport promotion 10.Sports services: service quality and satisfaction Part IV.Measuring and managing sport marketing strategy 12.Implementation, ethics and future trends in sport marketing
Summary: "The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotions or communications of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"--
Holdings
Item type Current library Call number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 796.0688 KAR (Browse shelf(Opens below)) Available 225795

Revised edition of: Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk and Adam Karg. 4th edition. London : Routledge, 2020.

Includes bibliographical references and index.

Part I.Introduction 1.Introduction to sport marketing Part II.Identification of sport marketing opportunities 2.The strategic sport-marketing planning process 3.Understanding sport consumers 4.Sport market research and strategy Part II.Strategy determination 4.Sports brands and products Part III.Strategy determination 5.Sports brands and products 6.Sport and pricing strategies 7.The sport place 8.Sport and media distribution 9.Sport promotion 10.Sports services: service quality and satisfaction Part IV.Measuring and managing sport marketing strategy 12.Implementation, ethics and future trends in sport marketing

"The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotions or communications of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"--

Powered by Koha