MARC details
| 000 -LEADER |
|---|
| fixed length control field |
03556cam a2200409Mi 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
ocn1334392563 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
OCoLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20220831093228.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
211021s2022 enk b 001 0 eng|d |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER |
|---|
| LC control number |
2021046944 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781032219097 |
| Qualifying information |
hardback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1032219092 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9781760878801 |
| Qualifying information |
paperback |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
1760878804 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| Canceled/invalid ISBN |
9781003270522 |
| Qualifying information |
ebook |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
AU@ |
| Language of cataloging |
eng |
| Description conventions |
rda |
| Transcribing agency |
AU@ |
| Modifying agency |
OCLCF |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
796.0688 KAR |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Karg, Adam, |
| Relator term |
author. |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Strategic sport marketing / |
| Statement of responsibility, etc. |
Adam Karg, David Shilbury, Hans Westerbeek, Daniel C Funk, Michael L. Naraine. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
5th edition. |
| 263 ## - PROJECTED PUBLICATION DATE |
|---|
| Projected publication date |
202203 |
| 264 #1 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE |
|---|
| Place of production, publication, distribution, manufacture |
Abingdon, Oxon ; |
| -- |
New York, NY : |
| Name of producer, publisher, distributor, manufacturer |
Routledge, |
| Date of production, publication, distribution, manufacture, or copyright notice |
2022. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
ix, 307 pages |
| 336 ## - CONTENT TYPE |
|---|
| Content type code |
txt |
| 337 ## - MEDIA TYPE |
|---|
| Media type code |
n |
| 338 ## - CARRIER TYPE |
|---|
| Carrier type code |
nc |
| 500 ## - GENERAL NOTE |
|---|
| General note |
Revised edition of: Strategic sport marketing / David Shilbury, Hans Westerbeek, Shayne Quick, Daniel Funk and Adam Karg. 4th edition. London : Routledge, 2020. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Includes bibliographical references and index. |
| 505 ## - FORMATTED CONTENTS NOTE |
|---|
| Title |
Part I.Introduction |
| -- |
1.Introduction to sport marketing |
| -- |
Part II.Identification of sport marketing opportunities |
| -- |
2.The strategic sport-marketing planning process |
| -- |
3.Understanding sport consumers |
| -- |
4.Sport market research and strategy |
| -- |
Part II.Strategy determination |
| -- |
4.Sports brands and products |
| -- |
Part III.Strategy determination |
| -- |
5.Sports brands and products |
| -- |
6.Sport and pricing strategies |
| -- |
7.The sport place |
| -- |
8.Sport and media distribution |
| -- |
9.Sport promotion |
| -- |
10.Sports services: service quality and satisfaction |
| -- |
Part IV.Measuring and managing sport marketing strategy |
| -- |
12.Implementation, ethics and future trends in sport marketing |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
"The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. The book explains contemporary sport markets, consumer behaviour, marketing strategies, and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, 'sportviews' and examples from national and international sports and events, including Australian Rules (AFL) football, European soccer, Russian hockey, Grand Slam tennis and the National Basketball Association (NBA). This new edition is revised to align with contemporary sport marketing applications, conceptualising sport as part of the experience economy and integrating technology and digitalisation themes into the book reflecting the increasing focus on data and digital communications and media delivery of sport. It encourages critical and practical thinking and problem-solving on the part of the reader, to help them improve their real-world professional practice. This book is an essential course text for students of sport marketing and management, as well as being a useful resource for all practitioners engaged in the marketing, promotions or communications of sport organisations or brands. Additional teaching and learning materials are available to accompany this book, including slides, class outlines, and reflective questions and answers for each chapter"-- |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Sports |
| General subdivision |
Marketing. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Long Loan |
| 945 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| f |
bks |
| 947 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| p |
20220811 |
| n |
20211021 |
| m |
1 |
| g |
2021-46944 |
| s |
N |
| 948 ## - LOCAL PROCESSING INFORMATION (OCLC); SERIES PART DESIGNATOR (RLIN) |
|---|
| Series part designator, SPT (RLIN) |
AU |
| b (OCLC) |
AS |
| c (OCLC) |
ld0 |
| d (OCLC) |
DEAKIN UNIV |
| 949 ## - LOCAL PROCESSING INFORMATION (OCLC) |
|---|
| i |
b |
| x |
b |
| h |
? |