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Visual communication theory and research : a mass communication perspective / by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta.

By: Contributor(s): Material type: TextTextPublisher: New York, NY : Palgrave Macmillan 2014Edition: First editionDescription: 204 pages : illustrations (black and white)ISBN:
  • 9781137362148 (hbk.) :
  • 9781137362148 (hbk : alk. paper)
Subject(s): DDC classification:
  • 302.2072 FAH
LOC classification:
  • P93.5 .F35 2014
Contents:
Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
Summary: In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 302.2072 FAH (Browse shelf(Opens below)) 1 Available 216547

Includes bibliographical references and index.

Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.

In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.

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