Visual communication theory and research : a mass communication perspective /
Fahmy, Shahira, 1970-
Visual communication theory and research : a mass communication perspective / by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta. - First edition. - Basingstoke : Palgrave Macmillan, 2014. - 204 pages : illustrations (black and white)
Includes bibliographical references and index.
Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
9781137362148 (hbk.) : �55.00 �45.83 9781137362148 (hbk : alk. paper)
2013042165
Visual communication.
Visual communication--Research
Media Studies.
Media studies
Society & social sciences
Cultural studies
Communication studies
P93.5 / .F35 2014
302.2072 FAH
Visual communication theory and research : a mass communication perspective / by Shahira Fahmy, Mary Angela Bock, and Wayne Wanta. - First edition. - Basingstoke : Palgrave Macmillan, 2014. - 204 pages : illustrations (black and white)
Includes bibliographical references and index.
Linking theory to visual communication -- Historical research -- Who: research on the sources of visual communication -- Says what: research on the content in visual communication -- To whom: research on the audiences in visual communication -- In which channel: research on media used in visual communication -- With what effect I: research on cognitive effects of visual -- With what effect II: research on attitudinal effects of visual -- With what effect III: research on behavioral effects of visual -- Conclusions.
In today's multimedia environment, visuals are essential and expected parts of storytelling. However, the visual communication research field is fragmented into several sub-areas, making study difficult. Fahmy, Bock, and Wanta note trends and discuss the challenges of conducting analysis of images across print, broadcast, and online media.
9781137362148 (hbk.) : �55.00 �45.83 9781137362148 (hbk : alk. paper)
2013042165
Visual communication.
Visual communication--Research
Media Studies.
Media studies
Society & social sciences
Cultural studies
Communication studies
P93.5 / .F35 2014
302.2072 FAH