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Microeconomics for business and marketing : lectures, cases and worked essays / Peter E. Earl.

By: Contributor(s): Material type: TextTextPublication details: Aldershot : Elgar, c1995.Description: xiv,432p. : ill. ; 25cmISBN:
  • 9781852788612 (cased) :
  • 9781852788629 (pbk) :
  • 9780077109073
Subject(s): DDC classification:
  • 338.5 MOR
Contents:
1.The market economy -- Part 1.The household -- 2.Consumer choice -- 3.Comparative statics and demand -- 4.Price changes and consumer welfare -- 5.The household as supplier -- 6.Choice under certainty -- Part 2.The firm -- 7.The firm and its goals -- 8.Technology and production -- 9.Cost -- Part 3.The competitive model -- 10.The price-taking firm -- 11.Equilibrium in competitive markets -- 12.General equilibrium and welfare economics -- Part 4.Market power -- 13.Monopoly -- 14.More on price-making ifrms -- 15.Oligopoly and strategic behaviour --16.Game theory -- Part 5.Missing markets -- 17.Asymmetric information -- 18.Externalities and public goods.
Summary: This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 338.5 MOR (Browse shelf(Opens below)) 31 Available 00211146

Bibliography: p404-422. _ Includes index.

Includes bibliographical references (p. 708-712) and index.

1.The market economy -- Part 1.The household -- 2.Consumer choice -- 3.Comparative statics and demand -- 4.Price changes and consumer welfare -- 5.The household as supplier -- 6.Choice under certainty -- Part 2.The firm -- 7.The firm and its goals -- 8.Technology and production -- 9.Cost -- Part 3.The competitive model -- 10.The price-taking firm -- 11.Equilibrium in competitive markets -- 12.General equilibrium and welfare economics -- Part 4.Market power -- 13.Monopoly -- 14.More on price-making ifrms -- 15.Oligopoly and strategic behaviour --16.Game theory -- Part 5.Missing markets -- 17.Asymmetric information -- 18.Externalities and public goods.

This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce.

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