Microeconomics for business and marketing : lectures, cases and worked essays / Peter E. Earl.
Material type: TextPublication details: Aldershot : Elgar, c1995.Description: xiv,432p. : ill. ; 25cmISBN:- 9781852788612 (cased) :
- 9781852788629 (pbk) :
- 9780077109073
- 338.5 MOR
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 338.5 MOR (Browse shelf(Opens below)) | 31 | Available | 00211146 |
Bibliography: p404-422. _ Includes index.
Includes bibliographical references (p. 708-712) and index.
1.The market economy -- Part 1.The household -- 2.Consumer choice -- 3.Comparative statics and demand -- 4.Price changes and consumer welfare -- 5.The household as supplier -- 6.Choice under certainty -- Part 2.The firm -- 7.The firm and its goals -- 8.Technology and production -- 9.Cost -- Part 3.The competitive model -- 10.The price-taking firm -- 11.Equilibrium in competitive markets -- 12.General equilibrium and welfare economics -- Part 4.Market power -- 13.Monopoly -- 14.More on price-making ifrms -- 15.Oligopoly and strategic behaviour --16.Game theory -- Part 5.Missing markets -- 17.Asymmetric information -- 18.Externalities and public goods.
This text, which is designed for intermediate-level students of microeconomics, offers a series of alternative approaches to economic analysis. It emphasizes practical problem-solving, making it relevant to students of business and commerce.