Competitive strategy for media firms [electronic resource] : strategic and brand management in changing media markets / Sylvia M. Chan-Olmsted.
Material type:
TextSeries: LEA's communication seriesPublication details: Mahwah, N.J. : L. Erlbaum Associates, 2005.Description: xiv, 242 p. : illSubject(s): Genre/Form: DDC classification: - 384.54/068/4 22
- HE8689.4 .C43 2005
| Item type | Current library | Call number | Status | Date due | Barcode | |
|---|---|---|---|---|---|---|
| Ebook | TUS: Midlands, Main Library Athlone Online | eBook (Browse shelf(Opens below)) | Available |
Includes bibliographical references and indexes.
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.