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No logo [DVD] : brands, globalization, resistance.

Contributor(s): Material type: TextTextPublication details: Northhampton, MA : Media Education Foundation, c2003.Description: 1 DVD; (42 min. + 9 min. additional footage) : sd., col. with b&w sequences ; 4 3/4Other title:
  • Brands, globalization, resistance [Portion of title]
Subject(s): DDC classification:
  • DVD 69
Contents:
No space : new brand world -- No choice : brand bombing -- No jobs : the discarded factory -- No logo : anti-corporate activism and reclaiming the streets.
Production credits:
  • Executive producers, Sut Jhally, Loretta Alper ; editor, camera, Kelly GArner.
Narrator, Naomi Klein.Summary: In the age of the brand, logos are everywhere. But why do some of the world\'s best-known brands find themselves on the wrong end of the spray paint can - the targets of anti-corporate campaigns by activists and protesters? No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the growing economic and cultural reach of multinational companies. In analyzing how brands, like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein describes how corporatioins discovered the key to increasing profits lay not in making products (which had been outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Using hundreds of media examples, No logo, shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work - the dynamic of corporate globalization - impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone DVD DVD 69 (Browse shelf(Opens below)) 1 Available 223792

Based on the book No logo by Naomi Klein.

No space : new brand world -- No choice : brand bombing -- No jobs : the discarded factory -- No logo : anti-corporate activism and reclaiming the streets.

Executive producers, Sut Jhally, Loretta Alper ; editor, camera, Kelly GArner.

Narrator, Naomi Klein.

In the age of the brand, logos are everywhere. But why do some of the world\'s best-known brands find themselves on the wrong end of the spray paint can - the targets of anti-corporate campaigns by activists and protesters? No Logo, based on the best-selling book by Canadian journalist and activist Naomi Klein, reveals the reasons behind the backlash against the growing economic and cultural reach of multinational companies. In analyzing how brands, like Nike, The Gap, and Tommy Hilfiger became revered symbols worldwide, Klein describes how corporatioins discovered the key to increasing profits lay not in making products (which had been outsourced to low-wage workers in developing countries), but in creating branded identities people adopt in their lifestyles. Using hundreds of media examples, No logo, shows how the commercial takeover of public space, destruction of consumer choice, and replacement of real jobs with temporary work - the dynamic of corporate globalization - impact everyone, everywhere. It also draws attention to the democratic resistance arising globally to challenge the hegemony of brands.

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