Marketing management and strategy [electronic resource] / Peter Doyle and Phil Stern.
Material type: TextPublication details: Harlow, UK : Financial Times Prentice Hall, 2006.Edition: 4th edDescription: xii, 446 p. : ill. ; 27 cmISBN:- 9786610601868 (electronic bk.)
- 9781280601866
- 658.8
Item type | Current library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|
Ebook | TUS: Midlands, Main Library Athlone Online | Available |
Title from e-book title screen (viewed October 15, 2007).
Includes bibliographical references and index.
Electronic reproduction. UK : MyiLibrary, 2007.