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How to market to small businesses and entrepreneurs [electronic resource] : useful tips + case studies. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Proven tactics in viral marketing [electronic resource] : online games, quizzes, eCards, contests & "buzz" building. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Proven tactics in affiliate marketing [electronic resource] : 8 case studies. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Proven tactics in e-retail [electronic resource] : case studies on selling more online. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Buyers' guide to search engine optimization firms [electronic resource] : who should you hire? how much should you pay? / Alexis D. Gutzman, managing editor ; Anthony Muller, editor ; Donna Pfledderer, Tim Gibbons, interviewers. by Series: Practical know-how & case studies
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, 2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
High-tech fame [electronic resource] : how to get the top 10 high-tech publications to write about you. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Clicks and mortar [electronic resource] : how shops and restaurants use web and email marketing to get more real-world customers. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Best practices in marketing with email newsletters [electronic resource] : for marketers and publishers / editor, Marcia Yudkin ; managing editor, Alexis D. Gutzman ; publisher, Anne Holland. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Proven online subscription sales tactics [electronic resource] : 31 case studies and 25 tactics to get more paid subscribers. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
MarketingFAME [electronic resource] : how to get the 35 most influential marketing, advertising and PR journalists to write about you. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Top 25 case studies on marketing with email newsletters [electronic resource] / managing editor, Alexis D. Gutzman ; publisher, Anne Holland. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing financial services online [electronic resource] : how banks & brokerages use the web to get more accounts. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
How to market to women online [electronic resource] : case studies, tips and tactics. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Standards and global trade [electronic resource] : a voice for Africa / [editors, John S. Wilson and Victor O. Abiola]. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Washington, D.C. : World Bank, c2003
Other title:
  • Standards & global trade
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Proven tactics in online advertising [electronic resource] : 13 case studies and practical advise. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Selma, N.C. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing inspiration for 2003 [electronic resource] : top marketers reveal their learnings. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Portsmouth, R.I. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Making money with your writing online [electronic resource] : stories of 12 entrepreneurs who've built successful internet publishing businesses. by Series: Practical know-how & case studies
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Selma, N.C. : MarketingSherpa, Inc., 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Internet resources and services for international marketing and advertising [electronic resource] : a global guide / James R. Coyle. by Series: Global guides to Internet business resources
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Westport, CT : Oryx Press, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Proactive selling [electronic resource] : control the process, win the sale / William "Skip" Miller. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, 2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The secrets of word-of-mouth marketing [electronic resource] : how to trigger exponential sales through runaway word of mouth / by George Silverman. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, 2001
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Export/import procedures and documentation [electronic resource] / Thomas E. Johnson. by
Edition: 4th ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : AMACOM, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing across cultures in Asia [electronic resource] : a practical guide / Richard R. Gesteland & Georg F. Seyk. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction ; Audience: General;
Publication details: Copenhagen ; Herndon, VA : Copenhagen Business School Press, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Issues in internet marketing [electronic resource] / guest editor Kenneth R. Deans. by Series: Marketing intelligence & planning ; v.21, no. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Futurecast in marketing [electronic resource] : findings from an academic think tank / guest editors Luiz Moutinho, Fiona Davies and Cleopatra Veloutsou. by Series: European journal of marketing ; v.36, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Business intelligence and e-marketing workshop, IBM Warwick 2001 [electronic resource] / guest editors Merlin Stone and Julie Abbott. by Series: Qualitative marketing research: an international journal ; v.5, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
New research findings from Warwick Business School [electronic resource] / guest editor, Lyndon Simkin. by Series: Marketing intelligence & planning ; v.20, no. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Responsibility and marketing [electronic resource] / guest editor David Crowther. by Series: Management decision ; v.40, no. 4.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing food brands in Italy [electronic resource] : a case study approach / guest editor Carlo Alberto Pratesi. by Series: British food journal ; v.104, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing's domain [electronic resource] / guest editor, Michael J. Baker. by Series: European journal of marketing ; .36, no. 3
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Relationship marketing in services [electronic resource] / guest editor, Jay Kandampully. by Series: Journal of services marketing ; v.16, no. 7
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Market orientation and service firm performance [electronic resource] : a research agenda / guest editors, Brendan J. Gray and Graham J. Hooley. by Series: European journal of marketing ; v.36, no. 9/10
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Health care marketing [electronic resource] / guest editor, Benn Greenspan. by Series: Journal of consumer marketing ; .19, no. 7
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Online banking [electronic resource] / guest editor, Kate Stewart. by Series: International journal of bank marketing ; v.21, no. 1, pt. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Business Intelligence and e-Marketing Workshop, IBM Warwick, 2001 [electronic resource] / guest editors, Julie Abbott and Merlin Stone. by Series: Qualitative market research: an international journal ; v.6, no. 1, pt. 2
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Organizational learning and industrial marketing [electronic resource] / guest editor, G. Thomas M. Hult. by Series: Journal of business & industrial marketing ; v.17, no. 4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Issues of representation and qualitative marketing research [electronic resource] / Guest editors Pauline Maclaran, Miriam Catterall and Lorna Stevens. by Series: Qualitative Marketing Research. No.3 ; ; v. 6.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Business marketing in the decade ahead [electronic resource] : the key challenges we face / Guest editor Michael K. Rich. by Series: Journal of business & industrial marketing ; v. 17, no. 2/3.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Export information use [electronic resource] / Guest editor Adamantios Diamantopoulos. by Series: International Marketing Review. No. 1 ; ; v. 20.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
International business negotiations [electronic resource] / guest editor, Antonis Simintiras. by Series: International marketing review ; v.20, no. 3
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing practices in Africa [electronic resource] / guest editor, Kofi Q. Dadzie. by Series: Journal of business & industrial marketing ; v.17, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Promotion of services [electronic resource] / guest editor, Marla Royne Stafford. by Series: Journal of services marketing ; v.16, no. 5
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing management in Australasia [electronic resource] / guest editor, Aron O'Cass. by Series: European journal of marketing ; v.37, no. 3/4
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2003
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Research from De Montfort University marketing department [electronic resource] / guest editors, Pauline Mclaren and David Pickton. by Series: Marketing intelligence & planning ; v.20, no. 6
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bradford, England : Emerald Group Publishing, c2002
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Internal marketing [electronic resource] : directions for management / edited by Richard J. Varey and Barbara R. Lewis. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Strategic marketing [electronic resource] : an introduction / Tony Proctor. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Machiavelli, marketing, and management [electronic resource] / edited by Phil Harris, Andrew Lock and Patricia Rees. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 2000
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The internationalization of SMEs [electronic resource] : the Interstratos project / edited by Antti Haahti, Graham Hall and Rik Donckels. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1998
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Commercialization of new materials for a global economy [electronic resource] / National Materials Advisory Board, Commission on Engineering and Technical Systems, National Research Council. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Washington, DC : National Academy Press, 1993
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing the museum [electronic resource] / Fiona McLean. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London ; New York : Routledge, 1997
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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