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Export marketing [electronic resource] : a complete reference for the educator and the educands / W.K. Acharya ... [et al.]. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing non-profit organisations [electronic resource] / S.M. Jha. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Innovative marketing strategy [electronic resource] : balancing commercial goal and corporate social responsibility / eds., Kamal Gupta, V.B. Angadi, M.R. Das. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Electronic marketing in 21st century [electronic resource] / D. Gopalakrishna. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai : Himalaya Pub. House, 2010
Other title:
  • Electronic marketing in twenty-first century
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Glimpses of emerging trends in trade and development [electronic resource] / eds., V.B. Angadi ... [et al.]. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Global marketing management [electronic resource] : (under value-based integrated customerised approach) / S.A. Sherlekar, Virendra Sharad Sherlekar. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Channel management and retail marketing [electronic resource] / Meenal Dhotre. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Business management. II, (Marketing and finance) [electronic resource] / P.N. Reddy, H.R. Appannaiah, B.G. Sathyaprasad. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing of industrial goods [electronic resource] / Francis Cherunilam. by
Edition: Rev. ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Mumbai [India] : Himalaya Pub. House Pvt. Ltd., 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The handbook of online and social media research [electronic resource] : tools and techniques for market researchers / by Ray Poynter. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Wiley, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Branded! [electronic resource] : how retailers engage consumers with social media and mobility / Bernie Brennan, Lori Schafer. by Series: Wiley and SAS business series
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Wiley, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Your Google game plan for success [electronic resource] : increasing your web presence with Google AdWords, Analytics, and Website Optimizer / Joe Teixeira. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Wiley, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Attention! this book will make you money [electronic resource] : how to use attention-getting online marketing to increase your revenue / Jim F. Kukral. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The buying brain [electronic resource] : secrets of selling to the subconscious mind / A.K. Pradeep. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, NJ : Chichester : Wiley ; John Wiley [distributor], c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Perspectives on promotion and database marketing [electronic resource] : the collected works of Robert C Blattberg / editor, Greg M Allenby. by
Material type: Text Text; Format: electronic available online remote; Nature of contents: biography; Literary form: Not fiction
Publication details: Singapore : World Scientific, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The copywriting sourcebook [electronic resource] : how to write better copy, faster : for everything from ads to websites / Andy Maslen. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Marshall Cavendish Business, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Inside her pretty little head [electronic resource] : a new theory of female motivation and what it means for marketing / Jane Cunningham and Philippa Roberts. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: London : Cyan, 2006
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Conservation tourism [electronic resource] / Ralf Buckley. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Wallingford, Oxon, England ; Cambridge, MA : CAB International, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The social media management handbook [electronic resource] : everything you need to know to get social media working in your business / Nick Smith and Robert Wollan ; with Catherine Zhou. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Brand relevance [electronic resource] : making competitors irrelevant / David A. Aaker. by Series: Jossey-Bass business & management series
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco, Calif. : Jossey-Bass, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The ultimate online customer service guide [electronic resource] : how to connect with your customers to sell more! / by Marsha Collier. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : John Wiley & Sons, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Review of marketing research. Volume 7 [electronic resource] / edited by Naresh K. Malhotra. by Series: Review of marketing research ; v. 7
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Bingley, UK : Emerald, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Marketing intelligence & planning. Volume 28, Number 7, Educating tomorrow's marketers [electronic resource] / guest editor, Ross Brennan. by Series: Marketing intelligence & planning ; v. 28, no. 7.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Bingley, UK] : Emerald, 2010
Other title:
  • Marketing intelligence & planning.
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Convert! [electronic resource] : designing Web sites to increase traffic and conversion / Ben Hunt. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Indianapolis, Ind. : Wiley Pub., Inc., 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Breakthrough nonprofit branding [electronic resource] : seven principles for powering extraordinary results / Jocelyne Daw ... [et al.]. by Series: AFP/Wiley fund development series ; 188.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Microsoft Dynamics Sure Step 2010 [electronic resource] : the smart guide to the successful delivery of Microsoft Dynamics business solutions / Chandru Shankar, Vincent Bellefroid. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Olton, Birmingham : Packt Pub. Ltd., 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
International marketing [electronic resource] : emerging markets / edited by Shaoming Zou, Huifen Fu. by Series: Advances in international marketing ; v. 21.
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: United Kingdom : Emerald, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Managing customer relationships [electronic resource] : a strategic framework / Don Peppers, Martha Rogers. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The end of fundraising [electronic resource] : raise more money by selling your impact / Jason Saul. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco, CA : Jossey-Bass, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Social marketing to the business customer [electronic resource] : listen to your B2B market, generate major account leads, and build client relationships / Paul Gillin, Eric Schwartzman. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Pre-commerce [electronic resource] : how companies and customers are transforming business together / Bob Pearson with Dan Zehr. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: San Francisco : Jossey-Bass, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Auditing social media [electronic resource] : a governance and risk guide / Peter R. Scott, J. Mike Jacka. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Food justice [electronic resource] / Robert Gottlieb and Anupama Joshi. by Series: Food, health, and the environment
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass. : MIT Press, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Brand aid [electronic resource] : shopping well to save the world / Lisa Ann Richey and Stefano Ponte. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Minneapolis [Minn.] : University of Minnesota Press, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Selling big to China [electronic resource] : negotiating principles for the world's largest market / Morry Morgan. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Singapore : John Wiley & Sons (Asia) Pte. Ltd., 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Imagining illness [electronic resource] : public health and visual culture / David Serlin, editor. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Minneapolis, Minn. : University of Minnesota Press, c2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The business of wine [electronic resource] : a global perspective / Per V. Jenster ... [et al.]. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Copenhagen] : Copenhagen Business School Press, 2008
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Market intelligence [electronic resource] : building strategic insight / Per V. Jenster & Klaus Solberg Søilen. by
Edition: 1st ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: [Frederiksberg, Denmark] : Portland, OR : Copenhagen Business School Press ; International Specialized Book Services [distributor], 2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Key issues in the arts and entertainment industry [electronic resource] / edited by Ben Walmsley. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Oxford [U.K.] : Goodfellow Publishers, Ltd., 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Bite-sized marketing [electronic resource] : realistic solutions for the overworked librarian / Nancy Dowd, Mary Evangeliste, & Jonathan Silberman. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Chicago : American Library Association, 2010
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Successful marketing strategies for nonprofit organizations [electronic resource] : winning in the age of the elusive donor / Barry McLeish. by
Edition: 2nd ed.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: New York : Wiley, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Vegetable production and marketing in Africa [electronic resource] : socio-economic research / edited by Dagmar Mithöfer and Hermann Waibel. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass. : CABI, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
African seed enterprises [electronic resource] : sowing the seeds of food security / edited by Paul Van Mele, Jeffery W. Bentley, Robert G. Guéi. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge, Mass. : Published by the Food and Agriculture Organization of the United Nations and the Africa Rice Center by arrangement with CAB International, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The econometrics of individual risk [electronic resource] : credit, insurance, and marketing / Christian Gourieroux, Joann Jasiak. by
Material type: Text Text; Format: print available online remote; Literary form: Not fiction
Publication details: Princton, N.J. : Princeton University Press, c2007
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
ROI of $ocial media [electronic resource] : how to improve the return on your social marketing investment / Guy Powell, Steven Groves, Jerry Dimos. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Singapore : John Wiley & Sons (Asia), c2011
Other title:
  • ROI of social media
  • Return of investment of social media
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The brutal truth about Asian branding and how to break the vicious cycle [electronic resource] / Joseph Baladi. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Singapore : Wiley, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Out of the hay and into the hops [electronic resource] : hop cultivation in Wealden Kent and hop marketing in Southwark, 1744-2000 / Celia Cordle. by Series: Studies in regional and local history ; v. 9.
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hertfordshire : University of Hertfordshire Press, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
The accidental library marketer [electronic resource] / Kathy Dempsey. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Medford, N.J. : Information Today, c2009
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Visual marketing [electronic resource] : 99 proven ways for small businesses to market with images and design / David Langton and Anita Campbell. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Hoboken, N.J. : Wiley, 2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
Destination marketing and management [electronic resource] : theories and applications / edited by Youcheng Wang and Abraham Pizam. by
Material type: Text Text; Format: electronic available online remote; Literary form: Not fiction
Publication details: Cambridge : CAB International, c2011
Online access:
Availability: Items available for loan: TUS: Midlands, Main Library (1)Location, call number: Athlone Online eBook.
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