Managing services : marketing, operations, and human resources / [compiled by] Christopher H. Lovelock.

Contributor(s):

Lovelock, Christopher H

Material type: Text

TextPublication details: Englewood Cliffs, N.J. : Prentice Hall ; London : Prentice-Hall International (UK), c1992.Edition: 2nd edDescription: xvi,472p. : ill. ; 25cmISBN:

9780135447017 (cased) :
9780135615720 (pbk) :
0135615720

Subject(s):

DDC classification:

658.04 LOV

Summary: A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.

Holdings ( 2 )
Title notes ( 3 )

Holdings
Item type	Current library	Call number	Copy number	Status	Date due	Barcode
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.04 LOV (Browse shelf(Opens below))	1	Available		104896
Long Loan	TUS: Midlands, Main Library Athlone General Lending	658.04 LOV (Browse shelf(Opens below))	1	Available		104893

Previous ed.: 1988.

Includes bibliographical references and index.

A blend of conceptual articles and strategic insights, this book provides an integration of marketing, operations and human resources management functions in service businesses. An instructor's manual is also available.