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Advances in international marketing [electronic resource] . Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / edited by K. Scott Swan, Shaoming Zou.

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Material type: Text

TextSeries: Advances in international marketing ; v. 23Publication details: Bingley : Emerald, 2012.Description: xx, 339 p. : illSubject(s):

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Item type	Current library	Call number	Status	Date due	Barcode
Ebook	TUS: Midlands, Main Library Athlone Online	eBook (Browse shelf(Opens below))	Available

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Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.