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Advances in international marketing Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing /

Advances in international marketing Volume 23, Interdisciplinary approaches to product design, innovation, & branding in international marketing / [electronic resource] . edited by K. Scott Swan, Shaoming Zou. - Bingley : Emerald, 2012. - xx, 339 p. : ill. - Advances in international marketing ; v. 23 .

Includes bibliographical references.

Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.

ISBN:

Subjects--Topical Terms:
Export marketing.
International business enterprises.

Index Terms--Genre/Form:
Electronic books.

LC Class. No.: HF1009.5 / .A3923 2012

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