Cases in marketing management. Luiz Moutinho.
Material type: TextPublication details: Addison-Wesley, 1989.Description: [416]p. + 1instructor's manualISBN:- 9780201416329 (Instructor's manual) :
- 9780201175707 (pbk) :
- 0201416328 (instructor's manual)
- 658.8 MOU
- HF5415
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
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Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 MOU (Browse shelf(Opens below)) | 1 | Available | 00210818 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.8 MOU (Browse shelf(Opens below)) | 1 | Available | 024276 |
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658.8 MACD Marketing plans : how to prepare them, how to use them / | 658.8 MCC Basic marketing : a managerial approach / | 658.8 MOU Cases in marketing management. | 658.8 MOU Cases in marketing management. | 658.8 MOU Problems in marketing. | 658.8 MUD Marketing : an analytical perspective / | 658.8 MUD Marketing : an analytical perspective / |
Includes index.
This book helps students to develop marketing experience and skills by casting them in the role of the decision maker. Each case recreates situations confronting the Marketing Manager and, in the course of analysis and solution of problems, illustrates the integral process and techniques.