Key issues in the pharmaceutical industry. Ann-Marie McIntyre.
Material type: TextPublication details: Chichester : Wiley, 1999.Description: 192pISBN:- 9780471965183 (hbk.) :
- 0471965189 (cased)
- 338.476151 MCI
- HD9665.5
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 338.476151 MCI (Browse shelf(Opens below)) | 1 | Available | 116261 |
Includes bibliographical references and index.
1.Introduction -- 2.Historical development of the modern pharmaceutical industry -- 3.Market structure -- 4.Dynamic competition: research and development -- 5.Drug promotion, pricing and profitability -- 6.Regulation: safety, pricing and patents -- 7.Third world relationships.
Key Issues in Pharmaceutical Industry provides an insight into how and why this industry operates as it does. It considers economic theories behind market structure and conduct, and the characteristics most associated with the industry.