Key issues in the pharmaceutical industry.
McIntyre, Ann-Marie.
Key issues in the pharmaceutical industry. Ann-Marie McIntyre. - Chichester : Wiley, 1999. - 192p.
Includes bibliographical references and index.
1.Introduction -- 2.Historical development of the modern pharmaceutical industry -- 3.Market structure -- 4.Dynamic competition: research and development -- 5.Drug promotion, pricing and profitability -- 6.Regulation: safety, pricing and patents -- 7.Third world relationships.
Key Issues in Pharmaceutical Industry provides an insight into how and why this industry operates as it does. It considers economic theories behind market structure and conduct, and the characteristics most associated with the industry.
9780471965183 (hbk.) : �40.00 0471965189 (cased) �50.63
99032668
Pharmaceutical industry.
Industry.
Manufacturing industries
HD9665.5
338.476151 MCI
Key issues in the pharmaceutical industry. Ann-Marie McIntyre. - Chichester : Wiley, 1999. - 192p.
Includes bibliographical references and index.
1.Introduction -- 2.Historical development of the modern pharmaceutical industry -- 3.Market structure -- 4.Dynamic competition: research and development -- 5.Drug promotion, pricing and profitability -- 6.Regulation: safety, pricing and patents -- 7.Third world relationships.
Key Issues in Pharmaceutical Industry provides an insight into how and why this industry operates as it does. It considers economic theories behind market structure and conduct, and the characteristics most associated with the industry.
9780471965183 (hbk.) : �40.00 0471965189 (cased) �50.63
99032668
Pharmaceutical industry.
Industry.
Manufacturing industries
HD9665.5
338.476151 MCI