Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.
Material type: TextPublication details: Harlow : Pearson, 2012.Edition: 6th edDescription: xxxi, 696 p. : col. ill. ; 27 cmISBN:- 9780273750758 (pbk.) :
- 9780273750758
- 658.0072 SAU
- HD30.4 .S28 2012
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 SAU (Browse shelf(Opens below)) | 1 | Available | 218953 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 SAU (Browse shelf(Opens below)) | 1 | Available | 220556 | ||
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.0072 SAU (Browse shelf(Opens below)) | 1 | Available | 218118 |
Previous ed.: 2009.
Includes bibliographical references and index.
1.Business and management research, reflective diaries and the purpose of this book -- 2.Formulationg and clarifying the research topic -- 3.Critically reviewing the literature -- 4.Understanding research philosophies and approaches -- 5.Formulating the research design -- 6.Negotiating access and research ethics -- 7.Selecting sample s-- 8.Using secondary data -- 9.Collecting primary data through observation -- 10.Collecting primary data using semi-structured, in-depth and group interviews -- 11.Collecting primary data using questionnaires -- 12.Analysing quantitative data -- 13.Analysing qualitative data -- 14.Writing and presenting your project report.
This is a comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.