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Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill.

By: Contributor(s): Material type: TextTextPublication details: Harlow : Pearson, 2012.Edition: 6th edDescription: xxxi, 696 p. : col. ill. ; 27 cmISBN:
  • 9780273750758 (pbk.) :
  • 9780273750758
Subject(s): DDC classification:
  • 658.0072 SAU
LOC classification:
  • HD30.4 .S28 2012
Contents:
1.Business and management research, reflective diaries and the purpose of this book -- 2.Formulationg and clarifying the research topic -- 3.Critically reviewing the literature -- 4.Understanding research philosophies and approaches -- 5.Formulating the research design -- 6.Negotiating access and research ethics -- 7.Selecting sample s-- 8.Using secondary data -- 9.Collecting primary data through observation -- 10.Collecting primary data using semi-structured, in-depth and group interviews -- 11.Collecting primary data using questionnaires -- 12.Analysing quantitative data -- 13.Analysing qualitative data -- 14.Writing and presenting your project report.
Summary: This is a comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.
List(s) this item appears in: Group Project and Integrative Learning
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.0072 SAU (Browse shelf(Opens below)) 1 Available 218953
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.0072 SAU (Browse shelf(Opens below)) 1 Available 220556
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.0072 SAU (Browse shelf(Opens below)) 1 Available 218118

Previous ed.: 2009.

Includes bibliographical references and index.

1.Business and management research, reflective diaries and the purpose of this book -- 2.Formulationg and clarifying the research topic -- 3.Critically reviewing the literature -- 4.Understanding research philosophies and approaches -- 5.Formulating the research design -- 6.Negotiating access and research ethics -- 7.Selecting sample s-- 8.Using secondary data -- 9.Collecting primary data through observation -- 10.Collecting primary data using semi-structured, in-depth and group interviews -- 11.Collecting primary data using questionnaires -- 12.Analysing quantitative data -- 13.Analysing qualitative data -- 14.Writing and presenting your project report.

This is a comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.

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