Research methods for business students /
Saunders, Mark, 1959-
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - 6th ed. - Harlow : Pearson, 2012. - xxxi, 696 p. : col. ill. ; 27 cm.
Previous ed.: 2009.
Includes bibliographical references and index.
1.Business and management research, reflective diaries and the purpose of this book -- 2.Formulationg and clarifying the research topic -- 3.Critically reviewing the literature -- 4.Understanding research philosophies and approaches -- 5.Formulating the research design -- 6.Negotiating access and research ethics -- 7.Selecting sample s-- 8.Using secondary data -- 9.Collecting primary data through observation -- 10.Collecting primary data using semi-structured, in-depth and group interviews -- 11.Collecting primary data using questionnaires -- 12.Analysing quantitative data -- 13.Analysing qualitative data -- 14.Writing and presenting your project report.
This is a comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.
9780273750758 (pbk.) : £43.99 9780273750758
2011050137
Business--Research
Business--Research--Data processing
Business communication.
Business and Management.
Management & management techniques
Research methods: general
Business & Management
HD30.4 / .S28 2012
658.0072 SAU
Research methods for business students / Mark Saunders, Philip Lewis, Adrian Thornhill. - 6th ed. - Harlow : Pearson, 2012. - xxxi, 696 p. : col. ill. ; 27 cm.
Previous ed.: 2009.
Includes bibliographical references and index.
1.Business and management research, reflective diaries and the purpose of this book -- 2.Formulationg and clarifying the research topic -- 3.Critically reviewing the literature -- 4.Understanding research philosophies and approaches -- 5.Formulating the research design -- 6.Negotiating access and research ethics -- 7.Selecting sample s-- 8.Using secondary data -- 9.Collecting primary data through observation -- 10.Collecting primary data using semi-structured, in-depth and group interviews -- 11.Collecting primary data using questionnaires -- 12.Analysing quantitative data -- 13.Analysing qualitative data -- 14.Writing and presenting your project report.
This is a comprehensive introduction to research methods in business for students planning or undertaking a dissertation or extensive research project in business and management.
9780273750758 (pbk.) : £43.99 9780273750758
2011050137
Business--Research
Business--Research--Data processing
Business communication.
Business and Management.
Management & management techniques
Research methods: general
Business & Management
HD30.4 / .S28 2012
658.0072 SAU