The growth drivers the definitive guide to building marketing capabilities /
Bird, Andy.
The growth drivers the definitive guide to building marketing capabilities / [electronic resource] : Andy Bird and Mhairi McEwan. - Hoboken, N.J. : Wiley, 2012. - xxi, 294 p. : ill.
Includes bibliographical references and index.
pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Market segmentation.
Economic development.
Investments.
Electronic books.
HF5415.127 / .B57 2012
658.8/02
The growth drivers the definitive guide to building marketing capabilities / [electronic resource] : Andy Bird and Mhairi McEwan. - Hoboken, N.J. : Wiley, 2012. - xxi, 294 p. : ill.
Includes bibliographical references and index.
pt. 1. Understanding the growth drivers -- pt. 2. How to transform marketing capabilities to drive growth -- pt. 3. Sustaining growth in practice.
"The Growth Drivers is not only a practical guide to building marketing capabilities it explains why it is critical that organisations invest in the capabilities needed to excel at customer-centric marketing to drive growth"--
Electronic reproduction. Ann Arbor, MI : ProQuest, 2015. Available via World Wide Web. Access may be limited to ProQuest affiliated libraries.
Market segmentation.
Economic development.
Investments.
Electronic books.
HF5415.127 / .B57 2012
658.8/02