Strategic marketing management : planning, implementation, and control / Richard M.S. Wilson and Colin Gilligan with David J. Pearson.
Material type: TextSeries: Marketing series (London, England)Publication details: Butterworth-Heinemann published in association with the Chartered Institute of Marketing, 1992.Description: xx,644pISBN:- 9780750603294 (pbk) :
- 0750603291 :
- 658.802 WIL
Item type | Current library | Call number | Copy number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Long Loan | TUS: Midlands, Main Library Athlone General Lending | 658.802 WIL (Browse shelf(Opens below)) | 1 | Available | 105575 |
Browsing TUS: Midlands, Main Library shelves, Shelving location: Athlone General Lending Close shelf browser (Hides shelf browser)
658.802 WEI Readings in strategic marketing / | 658.802 WES The marketing plan. | 658.802 WES Strategic marketing : creating competitive advantage / | 658.802 WIL Strategic marketing management : planning, implementation, and control / | 658.802 WOO Services marketing / | 658.802 WOO Essential guide to marketing planning / | 658.802 WOO Essential guide to marketing planning / |
"Published in association with the Chartered Institute of Marketing."
Includes bibliographical references (p. 616-634) and index.
Part of a marketing series, this volume covers the basics of strategic management, from the nature of marketing to product and new product strategies. The book is for students working towards the Chartered Institute of Marketing's certificate and diploma qualifications.