International marketing strategy.
Bradley, Frank, 1942-
International marketing strategy. Frank Bradley. - Prentice Hall International, 1991. - 1 v.
Includes bibliographical references and indexes.
International marketing strategies are examined, from analysis of political, social, business and competitive environments, to the development of strategies to enter international markets. The author assesses how to select international markets and customers, and how to develop products.
9780133178920 (pbk) : £18.95 0133178927
90047584
Export marketing--Management
International business
Business strategy
Sales & marketing management
HF1009.5
658.848 BRA
International marketing strategy. Frank Bradley. - Prentice Hall International, 1991. - 1 v.
Includes bibliographical references and indexes.
International marketing strategies are examined, from analysis of political, social, business and competitive environments, to the development of strategies to enter international markets. The author assesses how to select international markets and customers, and how to develop products.
9780133178920 (pbk) : £18.95 0133178927
90047584
Export marketing--Management
International business
Business strategy
Sales & marketing management
HF1009.5
658.848 BRA