Strategic marketing /
Cravens, David W.
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 7th ed. - Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003. - xviii, 843 p. : ill., facsims., maps, port. ; 26 cm. - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing .
Previous ed.: 2000.
Includes bibliographical references and index.
This textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy.
9780071151610 (pbk.) : £36.99 0072466650(domestic (U.S.))
2002016549
Marketing--Decision making
Marketing--Management
Strategic planning.
Marketing--Management--Case studies
Business and Management.
Sales & marketing management
HF5415.135 / .C72 2003
658.802 CRA
Strategic marketing / David W. Cravens, Nigel F. Piercy. - 7th ed. - Boston, [Mass.] ; London : McGraw-Hill/Irwin, c2003. - xviii, 843 p. : ill., facsims., maps, port. ; 26 cm. - McGraw-Hill/Irwin series in marketing . - McGraw-Hill/Irwin series in marketing .
Previous ed.: 2000.
Includes bibliographical references and index.
This textbook discusses the concepts and processes for gaining the competitive advantage in the marketplace. It examines many components of a market-driven strategy, including technology, customer service, pricing and the global economy.
9780071151610 (pbk.) : £36.99 0072466650(domestic (U.S.))
2002016549
Marketing--Decision making
Marketing--Management
Strategic planning.
Marketing--Management--Case studies
Business and Management.
Sales & marketing management
HF5415.135 / .C72 2003
658.802 CRA