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Global strategic management : the essentials / Heidi Vernon Wortzel, Lawrence H. Wortzel.

By: Contributor(s): Material type: TextTextPublication details: New York ; Chichester : Wiley, c1985.Edition: 2nd edDescription: 545p. : ill. ; 24cmISBN:
  • 9780471617884 (pbk) :
  • 0471617881 (pbk)
Subject(s): DDC classification:
  • 658.4012 WOR
Summary: Addresses central issues in the management of multinational and global corporations, focusing on changes in contemporary business practice. It examines the more sophisticated tools that will be needed in marketing, production, control and research and development in order to remain competitive.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 658.4012 WOR (Browse shelf(Opens below)) 1 Available 109949

Previous ed.: 1985 published as 'Strategic management of multinational coporations: the essentials'.

Includes index.

Addresses central issues in the management of multinational and global corporations, focusing on changes in contemporary business practice. It examines the more sophisticated tools that will be needed in marketing, production, control and research and development in order to remain competitive.

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