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Events management / G.A.J. Bowdin ... [et al.].

Contributor(s): Material type: TextTextPublication details: Oxford : Butterworth-Heinemann, 2001.Description: xviii, 321p. : ill., forms, plans ; 25 cmISBN:
  • 9780750647960 (pbk.) :
  • 0750647965
Subject(s): DDC classification:
  • 394.2068 BOW
LOC classification:
  • AS6
Summary: Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.
Holdings
Item type Current library Call number Copy number Status Date due Barcode
Long Loan TUS: Midlands, Main Library Athlone General Lending 394.2068 BOW (Browse shelf(Opens below)) 1 Available 118437

Originally published: Australia: Wiley, 1999.

Includes bibliographical references (p. 295-305) and index.

Exploring the concepts involved in planning events, this study is designed to develop an understanding of the key issues which include: management, logistics, staging, marketing, promotion and post-event evaluation.

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